Oceans Deep Surf Products base their entire brand around creating environmentally friendly products that are necessary for surfers, such as surf wax and sunscreen. Most surf waxes contain paraffin, which is a by-product of petroleum that can be extremely harmful to our oceans and play a major role in polluting them. 

Targeting the male surfer demographic, Oceans Deep uses unique illustrations and specific brand colors to distinguish the different types of wax and sunscreen. These illustrations bring light to the vital creatures the brand aims to help protect, such as coral and marine life. The brand colors coordinate with water temperature, with orange representing hot to warm, green for mid-cool to cool, and blue for cool to cold. Overall, Oceans Deep unique style is there to encourage users to go green and be more aware of the global footprint they leave behind.